AlvinofDiaspar
Moderator
TTC could learn how to laugh at itself and flip the commentary around with really trivial stuff like this... the majority of reactions are about how ridiculous it sounds, not that it justifies people riding for free. A great marketing team would have a hay day with the role title and reactions. This is what I thought of on the fly
"Caught by a Provincial Offensives Officer and you'll be in shit"
"Pay your fare and avoid the P.O.O. No one likes stepping in it"
They probably can't use the same words, but treating it with humour will go far. Much further than looking like an old, trouble-riddened organization with a questionable public image being super uptight about owning their own goal.
AoD
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