Banks just do it for exposure. If they weren't in such locations you wouldn't be talking about them right now.
BMO doesn't need a storefront for exposure. They have an entire city block on the upper floors of the Eaton Centre. These used to be billboards, BMO signage/displays along Yonge and signage at their office entrance on Dundas would be highly visible on their own.

(Replace the Nordstrom signs with BMO)
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Cadillac Fairview is taking the short term lease money and forgetting how a bank with sealed doors is diminishing the Eaton Centre's presence at Yonge and Dundas. Make this an attraction and it suddenly changes the vibe of the intersection. Look at the M&Ms store at Times Square. It's always slammed and you've got families going in and out and frequenting the store. Unlike a bank, an M&Ms or Lego store would drive traffic through that store into the mall.
 
BMO doesn't need a storefront for exposure. They have an entire city block on the upper floors of the Eaton Centre. These used to be billboards, BMO signage/displays along Yonge and signage at their office entrance on Dundas would be highly visible on their own.

(Replace the Nordstrom signs with BMO)
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Cadillac Fairview is taking the short term lease money and forgetting how a bank with sealed doors is diminishing the Eaton Centre's presence at Yonge and Dundas. Make this an attraction and it suddenly changes the vibe of the intersection. Look at the M&Ms store at Times Square. It's always slammed and you've got families going in and out and frequenting the store. Unlike a bank, an M&Ms or Lego store would drive traffic through that store into the mall.
100% agree. All about the $$$. Pfft
 
New Uniqlo video screen. It's an improvement over what was there before.

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I also noticed the Uniqlo logos above the store's main entrance are screens too (not sure if I just never noticed or that was done as part of the recent renovations).

Saw that too, they seem new. The little logos and this new one animate. I'll get a video when I'm there again.

The Dundas atrium went from one H&M display and a small Uniqlo display to 3 Uniqlo displays, 1 Simons Display, 1 H&M display and a BMO display wall. All of this indoors. Epileptics beware.

Edit: added the video
 
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There’s an A/V team preparing the launch of Simons and they accidentally lowered the Simons and Nike curtain and can’t get it to go back up (that’s what she said!)

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Simons is expectedly finished. There’s a display next to its entrance.

Over on Nike, there’s been a significant amount of work done with little left other than small interior finishings and the front of the store. Looks on track to open in a matter of weeks.
 
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That doesn’t make a lot of sense to be a Simons sign on BMO’s façade. I can’t imagine the Bank of Montreal is happy with it.

And there’s another one waiting to be added further down. In total, there’ll be 5, count them FIVE Simons signs on this exterior, plus 3 inside in the main mall atrium and 2 in the Dundas atrium. I wonder if people will figure out where Simons is.
 
That doesn’t make a lot of sense to be a Simons sign on BMO’s façade. I can’t imagine the Bank of Montreal is happy with it.

And there’s another one waiting to be added further down. In total, there’ll be 5, count them FIVE Simons signs on this exterior, plus 3 inside in the main mall atrium and 2 in the Dundas atrium. I wonder if people will figure out where Simons is.
I'm assuming that given the signs for Nordstom were there before, BMO's lease doesn't give them rights to the signage, so not much they can do. Also I'm sure CF prefers to be advertising a mall anchor store than an office, otherwise we'd have seen BMO signage go up after Nordstrom left (if they were presumably interested in giving the signage rights to BMO, and BMO wanted the signs for themselves).

I'd also make the argument that most people don't know that it's BMO's facade (especially since the only BMO signage (other than the bank branch itself) is over on Dundas, and set way back from the street), so like maybe it seems a little weird if you know BMO is there, but I'd guess that to the average person it's just gonna be "oh that's where the Simons is" and they won't think about it beyond that.
 
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That doesn’t make a lot of sense to be a Simons sign on BMO’s façade. I can’t imagine the Bank of Montreal is happy with it.

And there’s another one waiting to be added further down. In total, there’ll be 5, count them FIVE Simons signs on this exterior, plus 3 inside in the main mall atrium and 2 in the Dundas atrium. I wonder if people will figure out where Simons is.
I'll see if I can find out any scuttlebutt...
 
I noticed there's now some directional signage for Simons and Eataly. Sorry, didn't take any pics cuz I was rushing to catch my train.
 
That doesn’t make a lot of sense to be a Simons sign on BMO’s façade. I can’t imagine the Bank of Montreal is happy with it.

And there’s another one waiting to be added further down. In total, there’ll be 5, count them FIVE Simons signs on this exterior, plus 3 inside in the main mall atrium and 2 in the Dundas atrium. I wonder if people will figure out where Simons is.
I still don't know where Simons is! - what CF higher ups must be worrying for client exposure.

All hail the age of the sign!
 
I found it hilarious, while these SIMONS signs were being raised and set up, watching the cops trying to guide people across the street. The "what are you doing!" faces the cops were giving to people that just tried crossing into traffic had me lmao.
 

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