[Gronk!]

The new plate design will be chosen by vote.

https://www.alberta.ca/alberta-pick-a-plate

They're all pretty ugly, but some are WAY worse than others. You think anyone is choosing a pumpjack over Moraine Lake?

I'd choose "None of the above" if such an option existed. I refuse to vote for "Strong and Free".
If I'm forced to vote at gunpoint (if the UCP have their way) then it's License Plate 4 for me.

 

[Avenuer]

This was my vote as well. I'm just going to hold on to my current plate until they make new designs in 2050, but if I had to pick one I feel that the haybales is the most accurate representation of the province.

Nunavut still blows all other Canadian plates out of the water.

and the NWT, both have the polar bear plates.

 

[BASE]

I voted for #4 just because of the red letters but I do like the first with the cattle drive.

As for the commentary about it being a distraction I suppose maybe there could be a bit of that but at the same time the government is a big machine with lots going on all the time and I doubt this initiative was just hatched up in the last month or so to distract from a specific issue.

Strong and free being the provincial motto is also a nice change and transcends any particular government, party, or figure.

 

[SarcasticMarmot]

Strong and free being the provincial motto is also a nice change and transcends any particular government, party, or figure.

How can you say that with a straight face when it is literally the UCP party motto? It transcends nothing and is blatantly partisan.

I voted for the red letters as having basically the same design seems the best way to signal how ridiculous the whole thing is.

 

[policyenthusiast]

How can you say that with a straight face when it is literally the UCP party motto? It transcends nothing and is blatantly partisan.

I voted for the red letters as having basically the same design seems the best way to signal how ridiculous the whole thing is.

Yup. They launched it in 2019.

The United Conservative Party launched its first television ads of the 2019 provincial election campaign Monday, with a strong emphasis on female candidates and a slogan borrowed from the provincial motto, Fortis et Liber or Strong and Free.

The two 30-second television ads were launched on social media and will start appearing on television Monday. The first ad features testimonials from female UCP candidates Eva Kiryakos, who's running in Calgary-South East and Tanya Fir, who's carrying the party banner in Calgary-Peigan.

Not sure it could be any more partisan, short of saying something like "This is UCP Territory".

 

[kcantor]

Instead of a polar bear I wonder if a mailed in alternative would be considered?

Something along the lines of this image either as an outline like Nunavit's polar bear or simply as a background photo:

It could be paired with a motto that reads "NOT A PLAN"