They are. The secret sauce is doing it without revealing that's what you're doing.
I'm with
@T3G here.
Don't get me wrong, there are lots of uninformed folks in the electorate. If we're being honest, I think a clear majority. That includes many well educated people who might perceive themselves as 'mature, responsible, adults'.
Uninformed people will benefit from having an idea explained to them, and given appropriate justification.
That doesn't require condescension or a demeanor of scolding. It does require a knack for being able to sum up complex ideas relatively succinctly and with a minimum of nerd-speak so that most people can get what you're on about.
There's nothing wrong with then doing an extended more detailed talk, for those more interested and knowledgeable. But its important to be able to get your ideas over and get buy-in.
****
In respect of 'hiding' what you're doing....as a government. I really disagree. Invariably, one does not press release every policy change or modest infrastructure investment (though it can seem that way). So stuff will move under the radar even without intention.
In matters of diplomacy, trade negotiations, military deployments and such, some degree of real-time secrecy is a necessary matter. But this is not the case for the vast majority of what government does.
Needless secrecy serves to increase mistrust of politicians, institutions and government writ large. It feeds conspiracy theorists and has everyone assuming everyone on their TV/Phone is a grifter of some kind.
That's not the society I want to live in.
I think government can persuade people to make sacrifices and difficult choices, if they get out there and sell / explain them. I think they even get people to endorse lighter jail sentences for sometimes serious criminals, if they discuss how much more effective Denmark's penal system is at rehabilitating people, and the cost of prison, and alternative forms of punishment and public safety assurance.
Convincing people with a condescending tone, and excessive simplification is a much harder task.