More than the other signs I thought the addition of the station name below the TTC sign at street level stood out. I rarely use Line 1 and even less so King Station, so I checked Google Street View to see where it says the station name — and honestly, it was shocking how long it took me to find “King” anywhere. And that’s with the ability to zoom around instantly. What does that mean for people trying to navigate in real time?
For regular commuters it’s fine. But for everyone else? I only found one street-level sign at 3 King W but it faces parallel to the street and is invisible unless you're at the right angle. People miss things right in front of them all the time, so having just one poorly positioned sign is... not good.
There are plenty of reasons someone might not know what station they’re at, near, or where the entrance is. Sure, the stairwell signs say “King” but only on the inside wall. The lack of clear, visible signage contributes to confusion, and there are plenty of people who already don't love taking transit or who find it an uneasy experience, women especially. To not make the experience as easy as possible is just shooting themselves in the foot. The culmination of this stuff makes people avoid transit and willing to pay a premium for alternatives, and it has never been easier for someone to find another way to get around even if they don't drive a car. The TTC could fix this easily and unlike so many other things, it's within their control.
NYC has similar sidewalk entrances but at least they have signage within the line of sight of someone walking:
Compare that to King and Yonge looking East. Nothing to indicate on either entrance from this POV what station it is (or that it IS a station entrance) and the left doesn't even have a TTC sign. The area has a handful of hotels nearby... if you're from out of town and this is your view, do you know where the station entrance is? Are you
sure? Maybe you have to cross the street and get to the thing with the red sign. But people are just standing around it, is it just a streetcar stop? Obviously I'm making up a stream of thoughts, but there is nothing clear about this design pattern. Just brutal.