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How are the sales on this, does anyone know?

If they are strong, I dont want to hear an excuse ever again of developers using a sterile colours (aka grey) as a reason to go with a build because they "sell better".
 
Amare said:
How are the sales on this, does anyone know?

If they are strong, I dont want to hear an excuse ever again of developers using a sterile colours (aka grey) as a reason to go with a build because they "sell better".
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I believe it was sold out back in 2022. I have seen some recent posts about assignment sales, as some buyers seem to be fearing they won't be able to close.
 
Amare said:
How are the sales on this, does anyone know?

If they are strong, I dont want to hear an excuse ever again of developers using a sterile colours (aka grey) as a reason to go with a build because they "sell better".
Click to expand...
Sales figures for this project may be affected by multiple factors, least of all unwillingness of potential buyers to live/invest in a non-grey/white/black buildings. The use of sterile colours is pure laziness and maybe greed (I don't know if bright coloured cladding actually cost more).
 
Rascacielo said:
Sales figures for this project may be affected by multiple factors, least of all unwillingness of potential buyers to live/invest in a non-grey/white/black buildings. The use of sterile colours is pure laziness and maybe greed (I don't know if bright coloured cladding actually cost more).
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Maybe also a lack of faith in builds actually looking as good as their renders. The renders for this one turned out to be incredibly accurate.
 
Rascacielo said:
Sales figures for this project may be affected by multiple factors, least of all unwillingness of potential buyers to live/invest in a non-grey/white/black buildings. The use of sterile colours is pure laziness and maybe greed (I don't know if bright coloured cladding actually cost more).
Click to expand...
There have been some developers, and brokers alike who have made the claim that grey/white/black buildings are "easier to sell" compared to buildings that stand out. It's a BS claim as far as i'm concerned, which is why I posed the question since some of these groups make it seem like the sky is falling when a build using different colours is constructed.
 
Amare said:
There have been some developers, and brokers alike who have made the claim that grey/white/black buildings are "easier to sell" compared to buildings that stand out. It's a BS claim as far as i'm concerned, which is why I posed the question since some of these groups make it seem like the sky is falling when a build using different colours is constructed.
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As I said in another thread some time ago, it's a chicken or the egg thing. That is, people will choose those grey/white/black colours only because it's only made available to them in their options...so of coarse they would gravitate towards them. What likely is going on here is that those colour "choices" are the cheapest to work with, so any developer claims outside of that are likely stating it in bad faith.

...as I am also sure that red is likely the most popular colour. Followed by blues, greens and yellows.
 
Amare said:
There have been some developers, and brokers alike who have made the claim that grey/white/black buildings are "easier to sell" compared to buildings that stand out. It's a BS claim as far as i'm concerned, which is why I posed the question since some of these groups make it seem like the sky is falling when a build using different colours is constructed.
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Totally BS. These developers built and probably made profits on hideous towers like 365 Church and Social, and yet they claim colourful buildings are a turnoff?

If they’re talking about interior and particularly the unit’s colour scheme, I’d agree. Other than personal preference, intensely coloured living room or bedroom walls could also make the place look smaller/ darker. But judging from the many bland and downright ugly condo towers, most Torontonians don’t care what the buildings they live in look like.
 
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Amare said:
There have been some developers, and brokers alike who have made the claim that grey/white/black buildings are "easier to sell" compared to buildings that stand out. It's a BS claim as far as i'm concerned, which is why I posed the question since some of these groups make it seem like the sky is falling when a build using different colours is constructed.
Click to expand...

That's cap. The average person who's not interested in topics of discussion like urban planning and design, but who still needs a place to live, usually prefers buildings that are primarily clad in brick if they had a choice. And a good amount of people who are not keen on urban discussions still have a general radar of what is deemed as cheap, such as the spandrel heavy condos. The "easier to sell" spiel is just jargon to pull wool over people's eyes.
 
I think a lot of it has to do with Toronto's distinct lack of style / taste when it comes to art and architecture. Our elite class is about 10-15 years behind on trends (you can see this especially with custom home design, which is largely stuck in the Pinterest Joanna Gaines Dwell 2010 Modern Farmhouse White and Black look).

Many designers are still stuck in the cool minimal modern era while the rest of the world has moved on to more robust design trends that utilize materials like masonry, wood and coloured metal combined with references to the local vernacular.

It's been brought up before, but Toronto has a deeply conservative design culture. Fortunately we've got the Gairloch's / Slates who are able to push past this mentality.

Fear of being gauche, tacky or "too much" has an unfortunate grip on the tastemakers of the city. I'm hopeful that the new generation of firms can break through this unfortunate trend.
 
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