Not exactly sure what you mean. The fact that only so many individuals can afford a team is a function of price.
Regardless, I don't think it is going to be easy for the NHL to get $2 billion per team for the expansion fees, though they will probably get there. The NHL has had some notoriously shaky ownership of teams over the years. If there were an entity out there that was willing to plunk down $3 billion US for a team in Hamilton, then I believe Hamilton would get a team. But that entity simply does not seem to be out there.
There are plenty of prospective ownership groups in the US that could front that price, while in Canada, many of the richest entities already have teams so the list of people that could still make moves at that price is very small. Great examples of US entities and companies already involved in sports (or those who have been indicated to be looking to buy expansion teams) with high net worth that could make moves are Tilman Fertitta or Dan Friedkin ($11B and $8B, Houston), Stan Kroenke/KSE ($18B, San Diego), Dan Gilbert/REG ($25B, Cleveland), Hunt Family ($25B, Kansas City), Michael Dell ($125B, Austin), and Mat Ishbia ($10B, Phoenix).
The best-case candidate for Hamilton, Larry Tanenbaum’s Kilmer Sports Ventures, was only worth about $2B USD when it was last valued in 2023 at the time of the OMERS buy-in. Assuming Rogers buys out KSV’s 25% MLSE stake in 2026, at the most recent valuation of $10B USD, that would be at least a $2.5B USD cash-out and probably makes up most of KSV’s valuation, which is likely still cutting it very close, especially since TD Coliseum would need further upgrades (NHL is now also mandating owners spend up to an additional $1B for a new arena/upgrades) to be NHL-ready.
Even Quebec City’s best-case candidate, a Pierre Karl Peladeau/Luc Poirier joint ownership group (the two apparently made a bid for the Coyotes in late 2024 before the move to SLC was announced), only has a combined net worth of around $3.5B. Their move made sense for a $1.2B team, but likely does not for a $2B team.
Most of our remaining potential owners are effectively priced out unless they were to pool together on ownership or gain some corporate backing similar to MLSE, most likely one of the other telecoms, but I don’t see that happening anytime soon.