Nordstrom suffered from the same mistake Eatons and The Bay all followed to their death: they forgot that department stores were the "store of the people". Remember Eatons... oh, I'm sorry lowercase eatons aubergine relaunch? It went upscale and "the people" stopped shopping there. The Bay did the same to an extent. Even down to their liquidation, prices were marked up far over what you could get at brand stores. Even their house brands were expensive. They mistook heritage for upper class and forgot where they came from. There is no place for upscale department stores, so Nordstrom would have still gone under without Hudson's Bay in the market.
I very much disagree.
HBC's best performing stores were the fully renovated up-market ones.
The drain on the business was the older B and C stores in suburbs and small towns.
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Nordstrom's mistake here wasn't being Nordstrom.
It was not having a Canadian Head office, not having experienced Canadian retailers at the helm. Overestimating their brand recognition in Ontario, underestimating their competition (Holts) and some poor design choices
in the TEC store in particular.
For comparison, btw, the Vancouver store was a top 3 performer for the chain and very profitable. The difference is that Vancouverites had been going to Nordstrom in Seattle for years........
so better brand recognition; and with Head Office in Seattle, the level of support and attention that Vancouver got was high, and there was better recognition of the market there.
Toronto didn't get that attention, and Nordstrom head office didn't provide the requisite attention.
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For clarity, clearly they were not going to turn a suburban Regina store, or Eglinton Square into a high end store, and they didn't.
Those stores, if retained at all required a different branding/strategy.
There is space in the market for a middle retailer between Walmart and Holts/Nordstrom.
But it is a challenging space to navigate.