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Edmonton Folk Festival artist line-up has been announced.


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The Works is on this time every year, it just isn't advertised as much as it was in the 80s. It would be nice if the festival did more than just have temporary art galleries around Churchill Square. It needs to be more interactive, think Nuit Blanche or the festival of colour in India.
 
I picked up my Taste of Edmonton presale tickets this morning during a quiet spell at work.

I do wish the Events Edmonton office was open during evenings and weekends when the Taste of Edmonton presale tickets are available from early June to mid-July. They're only open during banking hours.
 
Reminder about the Eat, Play, Laugh passes:

"With the Eat Play Laugh Pass enjoy 15x Taste of Edmonton Tickets, 1x KDays 10-Day Pass, and 1x GA Ticket to an Afternoon Great Outdoors Comedy Festival Show — all for one unbeatable price of $59!"

 
Since Stampede just started and Kdays is 10 days away - K-days needs to do a lot more to even be in the ball park of being a major event. And yes, Edmonton has 4-5 major festivals in the summer including K-days, Fringe, Heritage days, Taste of Edmonton, Folk Fest and Cariwest which all combined is about 2 million attendees. K-days being the top making up 36% of that total. Heres what I think K-days needs to do to elevate itself:

- Brand Identity (bring back Klondike)
- Budget for at least 1 major headliner
- Larger Corporate partnerships with more Alberta Based brands (PCL, ATB, Booster Juice etc)
- City wide buy in (pancake breakfasts, after hours parties, flash mobs)
- Partner with nightlife scene (festival wristband that gets you into afterparties and bars and clubs around Edmonton - Bar crawls/beer tents and VIP Lounges)
- Rodeo alternatives (partner with CEBL to have an Edmonton Stingers exhibition game or tournament, Edmonton Riverhawks in season game partnerships)

They are doing a lot of things well like the Eat Play Laugh package, bringing in different acts from other cultures like Jazzy B, and sticking to a visual identity/colour scheme these past few years. I know K-days is currently going under a re-imagne plan which can take time but hopefully some of these ideas are implemented soon enough. Especially collaboration with bars, clubs and other establishments in Edmonton I think that is key.
 
I agree with all the points you make, but especially with having major headliners. Anecdotally, Calgary Stampede's biggest draws for young adults (my demographic) are the music festivals with tons of top names from many different genres. The neat thing is while a lot of these headliners perform at concerts organized by Stampede on their grounds (they have 4 different concert series within the grounds alone!), a lot of them perform at unaffiliated events that time their events with Stampede. Cowboys Music Festival is quite notable for the big names they draw, and so is Badlands (for the EDM crowd), both (now) being a decent distance from the grounds at the western edge of Dowtown YYC. Plus, some of their other nightclubs (both in Downtown/Beltline and further out in the suburbs) also host smaller-name artists during this time as well. All-in-all, the coordination and synergy between all these events brings lots of visitors into the core of the city from across the Calgary region and outside of it (people attending the unaffiliated music festivals would probably go to Stampede anyway).

The key to coordinating across the Edmonton music scene to boost the offerings at K-Days would be to get Katz and OEG involved somehow. I’m not too familiar with the world of concert organizers or the agreements and coordination between various organizers in Calgary to get so many concerts during Stampede (whoever is knowledgeable on either of these, I’d love to hear from you), but I am aware that Katz’s original arena deal dealt a major blow to Northlands by giving Rogers Place lots of exclusive rights to many concerts. That’ll be further cemented with the new event center at the Fan Park, which will be pivotal as a right-sized venue for a lot of shows that could be oriented towards events like Stampede or K-Days. Not sure why it hasn’t been tried yet, but if there’s a way to facilitate a partnership between OEG and Northlands (who split the major headliners at Rogers Place/Fan Park and Expo Center/Exhibition Grounds), an electronic music promoter like Boodang (to bring an EDM festival) and venues like Starlite, Midway, Cook County and Buckingham (to host smaller artists and after-parties), Edmonton could manage to host multiple concert series with different major headliners each night for the 10 straight nights when K-Days comes to town, drawing in tons of local and out-of-town visitors and boosting attendance for K-Days (and the tourism and entertainment industries as a whole in the region). Not sure how much of a gap between tour dates would by accommodated by major artists, but some low-hanging fruit to boost music offerings would be to get headliners towards the end of Stampede to add an Edmonton stop in the earlier half of K-Days. Also, Commonwealth Stadium is a venue unique to Edmonton, so we could even top off K-Days with a superstar headliner. Plus, the big venues would all be along a spine from Northlands to Downtown along the Capital Line, so we could clean up that corridor a bit and tie these events together.

Of course, we have to double down on the Klondike/Gold Rush theme. If the Oilers owners get involved, I do like the sound of “Black Gold Music Festival”.
 
Since Stampede just started and Kdays is 10 days away - K-days needs to do a lot more to even be in the ball park of being a major event. And yes, Edmonton has 4-5 major festivals in the summer including K-days, Fringe, Heritage days, Taste of Edmonton, Folk Fest and Cariwest which all combined is about 2 million attendees. K-days being the top making up 36% of that total. Heres what I think K-days needs to do to elevate itself:

- Brand Identity (bring back Klondike)
- Budget for at least 1 major headliner
- Larger Corporate partnerships with more Alberta Based brands (PCL, ATB, Booster Juice etc)
- City wide buy in (pancake breakfasts, after hours parties, flash mobs)
- Partner with nightlife scene (festival wristband that gets you into afterparties and bars and clubs around Edmonton - Bar crawls/beer tents and VIP Lounges)
- Rodeo alternatives (partner with CEBL to have an Edmonton Stingers exhibition game or tournament, Edmonton Riverhawks in season game partnerships)

They are doing a lot of things well like the Eat Play Laugh package, bringing in different acts from other cultures like Jazzy B, and sticking to a visual identity/colour scheme these past few years. I know K-days is currently going under a re-imagne plan which can take time but hopefully some of these ideas are implemented soon enough. Especially collaboration with bars, clubs and other establishments in Edmonton I think that is key.

I agree with most of your ideas about K-Days except for the return of the Klondike Days identity. We need to think bigger than that. I read some great ideas in another forum about K-Days being transformed into a Great Northern Expedition that is similar to the CNE in Toronto or the PNE in Vancouver.

Other ideas:
- Relocate the exhibition fairgrounds from Northlands (which is about to be redeveloped anyway) to somewhere closer to downtown, such as the Convention Centre parking lot and Louise McKinney Park
- Bring back the exhibition parade along Jasper Ave
- Major headlining acts such as Neil Young or Shania Twain instead of Trooper or Tom Cochrane
- Pancake breakfasts in Centennial Plaza every day during the exhibition
- Cross-promote with the Taste of Edmonton

Please share your ideas as long as they're not outlandish or out to lunch.
 
- Relocate the exhibition fairgrounds from Northlands (which is about to be redeveloped anyway) to somewhere closer to downtown, such as the Convention Centre parking lot and Louise McKinney Park
I would love this idea, but the Expo Center is a key facility for K-Days, and they just renovated it so it’s not going anywhere. Even if you moved it, that building is MASSIVE so there’s no space near downtown to move it closer. Heck, the outdoor exhibition area takes up a lot of contiguous space that you’d struggle to find downtown.
 
I would love this idea, but the Expo Center is a key facility for K-Days, and they just renovated it so it’s not going anywhere. Even if you moved it, that building is MASSIVE so there’s no space near downtown to move it closer. Heck, the outdoor exhibition area takes up a lot of contiguous space that you’d struggle to find downtown.

Downtown has plenty of parking lots to host an exhibition fair!
 

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