ward10
New Member
Before leaving Toronto tonight I thought it would be a fun idea to check how many individual wayfinding standards are being used across Union Station. Turns out theres 8 different standards in use!
I love that there are other people out there who think like I do. A journey from last January, approaching from Royal Bank Plaza:
1. Maybe unfair b/c this is a private building, but this set of doors is a major gateway to the station
Union subway station: "Subway"
Union train station: "Union Station" - We're playing on the ambiguity of this one. Kind of clever - it could also be referring to the subway station - but not an extensible system for other locations
No iconography
No mention of streetcar, regional or intercity rail
2. First sign inside of Union subway. The tight ceiling clearance is an opportunity for a bespoke sign design! /s And we're doing logos!
Union train station: "Union Rail Station"
GO: GO logo + "Regional Transit"
UPX: 2015-era UPX logo + "Airport Train"
VIA: VIA logo + "National Rail"
3. The best one (with the worst photo) - we haven't left TTC property yet, but why not try a different design?
UPX: Modern UPX logo in a different colour than ML uses. And to start off our train pictograms - an unnecessarily-detailed MPI locomotive icon that UPX definitely doesn't use
GO: Off-brand green with a white GO logo
VIA: Also what appears to be a non-standard monochrome VIA logo on yellow. Love the creativity with this one!
A pin on a map? What is this icon here for? Traveller's aid?
And we've lost the mode text. But I guess those visitors have memorized our agency logos from the last sign
4. We've barely gone 20 feet, but new turf requires new, different logos, right? The Green GO on a white background is a nice (inconsistent) touch
5. Finally - we've arrived in the belly of the beast. This one is so hilariously chaotic I don't know where to start. Maybe Willybru knows if they've updated this one to the new standard