Not every square foot of land has to be taken up by building. In addition not every building has to be 30 stories. Some variations in height is nice. The height of this one matches the building next door, which is nice.
This one turned out well. I am pleased that they went with a more muted colour pallet, too. It will help it age much better than the bright hyper-pixilated style that, thankfully, is just about behind us.