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With Simons, the label "department store" always feels a bit wrong because no other department store that I can think of is so heavily based around private label items. It's technically correct, but the impression of a department store most people think of doesn't fit here, if that makes sense. In many ways it's more like a private label clothing/home goods store (like a much nicer H&M in some ways) that happens to sell some other major brands as well.

As an aside, this might be the most excited I have ever been for a store opening in downtown Toronto. I love Simons.
 
I’d also love if they brought a cute little Montreal cafe or Mandy’s salads inside Simon’s.

I really enjoyed the bar at Nordstrom. Haha!
The location in Ottawa has an in-house cafe! So hopefully we get the same here. I could see them using the windows on the 3rd floor that look into the main mall galleria for that space.
 
The location in Ottawa has an in-house cafe! So hopefully we get the same here. I could see them using the windows on the 3rd floor that look into the main mall galleria for that space.
That cafe has been closed for years. I think they've abandoned the concept of having cafes inside their stores.
 
That cafe has been closed for years. I think they've abandoned the concept of having cafes inside their stores.
The Simons at Square One opened with a cafe. I swear it has had hoarding covering it up since Covid though.
 
It's a department store of many departments, many of which happen to be brands owned by Simons ;)
In theory it's not that different from department stores of yesterday - Sears and Eatons literally had their own appliance brands.
One could argue that the death of department stores was actually when their product became so commoditized. Why shlep downtown to Eaton's for a Tommy Hilfiger sweatshirt you could buy at 10 other stores?
 
It's a department store of many departments, many of which happen to be brands owned by Simons ;)
In theory it's not that different from department stores of yesterday - Sears and Eatons literally had their own appliance brands.
One could argue that the death of department stores was actually when their product became so commoditized. Why shlep downtown to Eaton's for a Tommy Hilfiger sweatshirt you could buy at 10 other stores?
Agreed.
Does Holt Renfrew even have their own branded clothing anymore, either?
 

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