Johnny Au
Superstar
Even MAGA edgelords need MyPillow.The fact that a pillow's taken on outsize prominence within a certain realm simply because the CEO's "on political side" really tells you how culturally meagre and self-starved the MAGAsphere is.
This is, really, like some kind of late-Soviet-Bloc scenario where Dean Reed is what passes for a "Western" musical superstar.
MyPillow now even makes mattresses:

The Complete Coil Mattress Sleep System!
Get the best sleep ever with my MyPillow 2-Sided Encased Coil Quilted Mattress! It took me over a year to develop because I wanted to put the best features and technology into my mattress to give you the most comfortable sleep ever! The MyPillow 2-Sided Encased Coil Quilted Mattress is delivered...

Apparently, Lindell considers the likes of Casper and Endy as being for "Hollywood liberal elites" and his mattress being a moral substitute for them.