The Bay is still relevant as a trendy downtown clothing and shoe store. I love not having to walk through a mall’s worth of stores to be able to cross-shop brands and browsing a wide variety of fashionable clothing from European and Canadian brands without leaving the store. A lot of people like it for that reason.
It could be.......but based on my college going niece..........not so much in recent years. (on trend)
But the old model of also buying your furniture, appliances, and electronics at the same store doesn’t work for a more upmarket department store. I don’t trust a clothing store in an old and expensive downtown location to also have the best furniture and appliances at the best prices. There are stores that specialize in these products that are a lot more credible and effective at selling them.
I'm not sure that I ever thought department stores gave you the best price on these, at least in the post category-killer age.
What I think they did well was package things, in their larger stores.
'The Bay' Queen, early on (right after rebranding from Simpson's) still had furniture galleries. That is they did whole rooms, say a bedroom, and you saw the furniture, done with 3 walls, in a given colour, full linens/dressings, side table lights, area rug etc.
Likewise a dining room would be the table and chairs, but also the overhead light, the tableware, and table cloth and napkins, the dish-displaying china cabinet or bar etc.
I think they did a great job on that.........at one point.......and that would be the strong suit, likely focused on higher-end products and maybe one house brand.
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I don't see why I would trust Leon's or Home Depot on Fridges/Stoves more than 'The Bay'.....they would be manufactured by the same people. Again, I think its more about the shopping environment, the level of service, etc.
Another problem for the store is its dual identity. It was an average and decidedly boring clothing store in places like Windsor or the smaller malls in the GTA patronized by an older demographic. It’s far more interesting at Queen Street and Yorkdale. I get that they wanted to keep the store viable in a wide variety of markets, but the dual identity likely confused shoppers.
I agree this was an issue, and I think it should have been addressed by splitting the banner into 'Hudson's Bay Company' for flagship stores and 'The Bay' for smaller suburban offerings.
I also think there was a market for a well run version of Zellers........but that is water under the bridge.