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My point being that typically you wholesale to folks like the Oilers store and pricing online is similar, but in this case the Oilers store is substantially marking it up.

That's BS.
 
I'll still shop at the Oilers store regardless of pricing. I need to try out the hats or jerseys before I pay. Moreover, I'm contributing to downtown pedestrian traffic, especially on weekends. Or would you rather I shop at Sports Closet in Kingsway Mall instead?
 
I'll still shop at the Oilers store regardless of pricing. I need to try out the hats or jerseys before I pay. Moreover, I'm contributing to downtown pedestrian traffic, especially on weekends. Or would you rather I shop at Sports Closet in Kingsway Mall instead?
I mean, right now I don't have the option, being in Kelowna, but even when I was in Edmonton, while on a tight budget, I can't really afford to buy with a 15-20% markup, which is what the Oilers' store is doing.
 

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