trtcttc
Senior Member
Part of the reason they have so many brands is many were through acquisitions. Autograph is a level above a standard Marriott, and usually have some unique branding/amenties, whereas chains like Courtyard or Marriott very often have the same brand amenities and the same decorFrom the article: 'JW Marriott will operate as a luxury hotel, while W Calgary will be a lifestyle-luxury hotel, and the Autograph Collections Hotel will be a premium-lifestyle hotel.'
Trying to make sense of these hotel tier levels has me cross-eyed. Is luxury higher than premium?
and JW/ W is like 2 levels above. JW is still business oriented, whereas W is more modern. JW is for the executive going to the Global Energy Show, whereas the W is for the executive’s kid going to the Stampede