Don't forget about the humble bureaucrats
I submitted a 311 complaint about this lot on May 18. Within a few days, it got forwarded to the city's development compliance team. A few days ago, one of their staff members gave me a call, asked some context questions, and said he'd walk down there to check it out. I just got off the phone with him again, and he said the following:
-The parking company is Diamond Parking.
-Not only do they lack a permit for this parking lot, but they don't even have the correct zoning (the zoning is still the same as before the old apartment here burned down).
-He's going to send an order that they immediately remove all vehicles from this lot, and lock the gate to prevent more vehicles from parking here. By July 6, they must remove all signage and any online content advertising this as a paid parking lot.
-He is also issuing a fine, and will walk there every week - if they continue to allow vehicles to park there, or don't remove the signage by July 6, he will continue to issue more fines!
He also thanked me for submitting the report; since this was caught early, they can clearly demonstrate that rules were violated and shut it down, rather than seeing a similar situation to the other illegal lots that have been around for decades and have to be dealt with a softer approach.