I don't really mind. I'm sure it will get a wash before construction is completed. The same brick will also be used on the new facade to the south of the heritage building, so it should look a bit more continuous. While I think they definitely could have sourced something a bit more orange, this is not the most offensive thing I have seen. You can see where the new brick facade will be in the image below from
@BloorMan prior to the scaffolding going up.
View attachment 532424
I disagree with the idea that the wall should have used a contrasting or more crisp facade material, or that any addition to a heritage structure neeeeeeds to contrast both in colour and materiality - that's why a lot of our newer buildings abutting heritage structures are so monochromatic and boring. This idea is outdated and shows a lack of creativity. The new accompanying 3 story facade here uses the same colour brick, but with a contemporary fenestration - it does not need to contrast to be successful, and to give the heritage facade room to breathe.
I think when doing façadism, preserving the dimensionality of the original building is just as important as restoring the facade itself. While the restoration at Immix is quite nice, the brick stopping so suddenly on the north wall wrap around makes the preserved facade feel tacked on and not part of the building as a whole.
You can see this in
@flonicky 's photo from the Immix thread where the brick on the north wall shifts to a metal panel system. Feels phoney to me. I think this is the main reason I am ok with that brick wall.
View attachment 532422
Anyways, thanks for coming to my ted talk.