According to Steve from Core Urban, this market is owned by Hasty Market, but is a first go at a more upscale, grocery style market. It will apparently be 24H (incredibly jealous).
He's pretty pumped about the prospect of what it means for the community and that because it's owned by a larger company it will have the buying power of a Hasty Market and so will be able to be a bit more affordable than boutique style grocers and it's very likely to be successful.