Feels like with just a bit more effort they could articulate it further and get a Steinway Tower sort of feel.

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Totally agree. I'm so tired of these monolithic block towers being plonked down everywhere. This development would be so much more beautiful if they just refined the exterior a bit. I don't even need a crazy body design, just refine the silhouette a bit
 
^I'm sure The City would shite themselves if the developer where pushing for a 435m tower here instead... >.<
 
There is a reason for that. For some reason there are staff who don't like buildings with heights starting with a 3. It's not a coincidence this, CC3, and Concord Sky are all 299m.
 
Was any reason given by the developer for why this is 1 metre short of being a supertall? Shadowing issues perhaps?

I can't imagine a meter would make that much of a difference to whatever area they're were concerned about.
 

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