Last year, I was puzzled by a new Pride symbol, and now today another updated display on TD's 160 Front Street tower. While I actually like the new design, I’m questioning the frequent logo changes. Classic, recognizable brands like the Toronto Maple Leafs and New York Yankees, rarely change their logos much. I’m wondering whether frequent rebranding helps or hinders the creation of a timeless identity — is it about selling more merchandise or searching for universal appeal?
Then this picture above reminded of yesterday’s lunch-time storm. More pina colada drinkers
Then this NYTimes story popped up on my phone. The phone doesn’t listen, it reads your mind.
By Carl Swanson
Deputy Editorial Director, Opinion |
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One of the gaudiest ways to track the mainstream acceptance of the L.G.B.T.Q. community in America is how openly and enthusiastically brands have turned it into a market to be catered to. Pride-themed sneakers and Oreos must mean progress, right?
This embrace became known as rainbow capitalism, a phrase often accompanied by something of an eye-roll by activists who found the merchandising of a long-oppressed minority a bit fatuous. As editor-in-chief of Out magazine from 2006 to 2018, Aaron Hicklin had a front-row seat to this gush of money. In
a new guest essay, he argues we should not be surprised that many corporations which once jumped on that bandwagon have been abandoning it just as quickly as the political winds have shifted in the wake of the Dylan Mulvaney Bud Light backlash and the Trump administration’s efforts to undermine D.E.I.
All over the country this month, Pride parades are losing their sponsors, but Hicklin wonders if that might be a good thing after all, enabling these celebrations to get back to their political roots, fighting for the expansion of rights rather than wallowing in the glittery swag. “A leaner, meaner Pride won’t have the branded sheen of rainbow capitalism,” he writes. “But it could rediscover its teeth.”
We’ve Reached Rainbow Capitalism’s End