Approved by council.
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Sevoy preps first major high-rise: 40-storey Pickering condo

Sevoy Developments' president Dov Seidenfeld is poised to launch the firm's first high-rise, 1515 Pickering Parkway, in its namesake Greater Toronto Area (GTA) city of Pickering, less than two years after founding the company.
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Soft marketing for 1515 Pickering Parkway is just beginning and no sales launch date has been announced.

“We want to see what the feedback is like from end-users and registrations as well as from brokers,” said Renwick.

“We’re very aware of absorption, price and competition. A lot of that research drives the decisions we make in our product development.”

A sales office is to open at 1360 Kingston Rd., across from The Shops at Pickering City Centre, in mid-June.

“I think this one checks a lot of boxes, hence the willingness to take the risk to go to market,” Renwick said. “I think we're a little ahead of the market and I don't mind being in that position. We just need interest rates to start coming down.”
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The design was looking more and more Arcadis over time lol. Honestly I think Arcadis is probably a great architecture firm for most builders. Nothing surprising, you know what you are going to get, and they are for most part functional. They are probably much cheaper and faster than some of the big names too. They are not out to win any awards, that's for sure.
 
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