AlbertC
Superstar

Coffee chain Tim Hortons to launch franchise in Korea - 매ì¼ê²½ì ì문ë´ì¤ íì¤(Pulse)
Canadian coffee giant Tim Hortons is set to launch its franchise business in South Korea in April 2025. The worldâs second-largest coffee franchise aims to expand its footprint beyond company-owned st
Coffee chain Tim Hortons to launch franchise in Korea
Canadian coffee giant Tim Hortons is set to launch its franchise business in South Korea in April 2025. The world’s second-largest coffee franchise aims to expand its footprint beyond company-owned stores, and it announced a goal of increasing its number of locations from the current 16 to 150 within the next three years.
According to industry sources on Thursday, Tim Hortons will begin recruiting franchise partners in April to mark a shift in its Korean strategy two years after entering the market. The company plans to focus on high-traffic areas in the Seoul metropolitan region for its initial rollout, followed by gradual expansion into other major cities and provinces based on market demand.
Founded in 1964 as a small coffee shop in Canada, Tim Hortons has grown into a global brand with over 6,000 stores across 19 countries. It ranks second in the world in terms of store count, trailing Starbucks with more than 40,000 outlets and followed by the United Kingdom’s Costa Coffee with over 4,000 locations.
Tim Hortons made its Korean debut in 2023 with a flagship store in Seoul’s Gangnam district, sparking a sensation that included long lines and “open run” crowds. The store sold around 300,000 donuts and 100,000 cups of coffee in its first month.
The company’s move toward franchising is aimed at overcoming the limitations of operating solely via directly managed stores. By leveraging franchise partnerships, Tim Hortons seeks to expand more rapidly and cost-effectively to solidify its position in Korea’s highly competitive coffee market.
Another driving force behind the shift is the popularity of the brand’s unique in-store preparation model. Unlike most competitors that rely on pre-made food items, Tim Hortons operates spacious in-store kitchens, known as “Tim’s Kitchen,” where donuts are baked and sandwiches are freshly prepared daily. This approach has resonated well with Korean consumers who value freshly made menu items.
Tim Hortons’ Korean operations are managed by BKR, a local food and beverage operator. With the opening of its 16th location at One Grove in Magok on Thursday, the company is now poised to accelerate its expansion through the upcoming franchise program.