ShonTron
Moderator
I don't think that will happen. I think "Cafe & Bake Shop" was to tell Americans who were otherwise unfamiliar with the brand what it is. Canadians are already familiar and there's no need to water down the brand with additional text.
That's corriect. In the Buffalo area, where they are very familiar with Tim Horton's (and Tim Horton - he played for the Sabres) - they don't have the "Cafe & Bake Shop" signage on most of their stores either. The one in Tondawana has the old-style double oval "Always Fresh" sign. It's only in Erie and Niagara Counties where Tim Horton's clearly dominates over Dunkin' Donuts in the US.
In most other places in the US, Tim Horton's has the "Coffee and Baked Goods" descriptor on signs (like this store in Dearborn) - but not "Cafe & Bake Shop" - which always seemed to me to be a the New York City thing.
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