Don't get me wrong, it isn't terrible, but this type of 'mail-it-in' development should not be permitted on one of the premier avenues in Edmonton.
I recognize there are differences in the markets, but take a look at any of these projects in Calgary and tell me that they are not head and shoulders better designs:
Archer, Calgary by 1, S2 Architecture
calgary.skyrisecities.com
ARC 33, Calgary by 1, S2 Architecture
calgary.skyrisecities.com
AVLI on Atlantic, Calgary by 1, Sturgess Architecture
calgary.skyrisecities.com
Kensington Mixed Use, Calgary by 1, J+S Architect
calgary.skyrisecities.com