This is an interesting step for them, and I hope they do get it going. I've seen in person a few of their works in Kelowna, and I work at The Exchange. The build quality is really good for the offices here, and the Health Sciences Centre is a very nice building inside and out. Their residential buildings also look really nice in person, and look like quality builds, with nice finishes.
Overall the standards in Kelowna seem higher than Edmonton, for finishes (especially external) which makes me think it's a good sign that they're interested in Edmonton (it could help raise the bar)