What do you think of this project?


  • Total voters
    26
Edmonton banks have greatly downsized their workforces. TD had hundreds of dt jobs in 3 plus towers/locations. Most of them have been gone for 10+ years now.
Yes, for whatever reasons most of the banks seem to have centralized more of their work forces in a few larger, expensive cities over the last decade.
 
Yes, the names are more symbolic than anything else. Interestingly, they now seem to prefer to go by the generic RBC, which could be a tire repair company in Ohio, so perhaps that board seat doesn't have much influence.
It's more a question of how marketing works in this day and age. BMO does the same thing, Scotiabank dropped the "bank" and is going by just Scotia on most marketing material... Many companies have done similar things, in other industries.
 
I understand how they want short concise and unfortunately generic names in advertising. Of course this does not mesh with the actual names which come from a history of bank mergers which resulted in often long unwieldy names, or a geographic or other terms they may have felt was limiting.

For instance CIBC = Canadian Imperial Bank of Commerce (two former bank names - for a while they went by the Commerce in their ads ), TD Canada Trust = Toronto Dominion Canada Trust (three former bank names here), so we end up with generic acronyms.

Interestingly National Bank (perhaps short and generic enough) is a bit of an exception and Scotia seems to not find it too limiting to at least hint at where it was from.
 
Actually TD moved a lot of operations to places like New Brunswick, where they got big tax breaks for creating jobs.
Call Centers……NB is the capital of cheap, unskilled call Center labour. NO operations positions exist in NB…..I can assure you that.
 
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102 Ave I assume, but it's fine in terms of spacing once the hoarding is down.
 

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